Great political campaigns are works of art — masterpieces in manipulating time, media, money, and public opinion to bring a candidate into office. Beyond that singular goal are larger, overarching objectives to shape public policy, promote political ideology, strengthen a political party, and increase personal power and prestige. But what's the key to a successful campaign? Driven by the political acumen of L. Keith Bulen and shaped both by local issues and national trends, the Indiana Republican Party mounted multiple successful campaigns during the second half of the twentieth century. Explore the issues and individuals that shaped these battles, and learn some basic lessons about campaigning in central Indiana.